Kodi Pambuyo pa Sony Mobile Ndi Chiyani?

Sony Mobile inalowa mumsika wa telefoni pokhapokha kutembenuka kwa zaka zana koma kampani ya ku Japan inadzuka mofulumira pamwamba ndi mafoni atsopano.

Kupanga koyambirira kudapangitsa kampaniyo kupita patsogolo ndipo idapereka njira zambiri pafoni kuchokera kwa atsogoleri am'mbuyomu Nokia, RIM ndi Motorola. Tsoka ilo, monga ma OEM ambiri panthawiyo, Sony anali osakonzekera kukwera kwa iPhone pomwe Apple idakhazikitsa mu 2007.

Zimphona zambiri zamakampani ogulitsa mafoni zagulitsa ndikusunthira koma Sony ikupitilizabe kumenyera nawo msika wama foni am'manja - makamaka kudzera pama foni awo a Xperia koma kampaniyo sikupanga zatsopano momwe ziyenera kukhalira. Pomwe zili choncho, angatani kuti apite patsogolo?

The Sony Ericsson Years

Tisanayang'ane momwe Sony angapititsire patsogolo, tiyeni tikumbukire momwe Sony analowetsera msika wogula

• Sony poyamba adalowera kumalo osungirako pogwiritsa ntchito mgwirizanowu ndi Ericsson wa Sweden.
• JV ya Sony Ericson inapanga zomwe zinali imodzi mwa njira zabwino kwambiri zamakono zamakono zamakono zomwe zilipo ndi kukhazikitsidwa mu 2001 ya Sony Ericsson T68i.
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N'chifukwa chiyani Sony Ericsson inali yabwino?

• Mapangidwe a T681 ankaonedwa kuti ndiwuntha. Zinali zosavuta kugwira ndi kugwiritsa ntchito pamphepete mwa mpiru, chikondwerero m'malo mwazitsulo zozungulira, mwini wa OS ndi 256.
• Ngakhale kuti panthawiyo ndalamazo zinkawoneka kuti ndi za mtengo wapatali, T681 inalipira $ 650, zitha kupeza kuti zojambula zokongola komanso zokondweretsa komanso zosavuta zogwiritsira ntchito zogulira mtengo.
• Chaka chotsatira, 2002, mafoni anayamba kukula ndipo lingaliro la foni yoyamba linayamba.
• Poyankha izi, Sony Erickson anayambitsa T610 yomwe inali ndi mtundu wofiira ndi wa siliva, yosungira chisangalalo ndi bwino pawonetsero.
• The T610 inali ndi maonekedwe a mtundu wa 65,000 ndi chisankho cha 128 x 160.
• Chiwonetsero ichi chinali chabwino kuposa china chirichonse cha smartphone kunja uko.
• Kukonzekera kwapamwamba ndi teknoloji yopangidwira inali malo akuluakulu ogulitsa a Sony Ericsson T610.
• Pambuyo pa mndandanda wa T, anadza mndandanda wa K.
• Chimodzi mwa makina akuluakulu mu mndandanda wa K anali K750i, womwe unayambika mu 2005. Ichi chinali chophatikizira kwambiri chomwe chimayang'ana "dzira la golide" la Sony.
• K750i anali ndi kamera ya 2 MP, imodzi mwa zabwino kwambiri zomwe zinalipo panthawiyo, komanso zinapereka nyimbo ndi nyimbo zosungirako.
• Ndi ma MMS atayamba kukula, khamera ya K750i inali kumasulidwa kwa nthawi yake.
• K800i (K790i m'misika ina) inapitirizabe kukhala ndi makamera abwino m'mafoni a Sony Ericsson. Chophatikizira ichi chinagwiritsa ntchito matepi a Sony Cypershot omwe adagwiritsa ntchito makamera awo.
• K800i inapereka kamera ya 3.2 MP ndi maonekedwe a 2-inch QVGA.
• K800i inali foni yomwe inachititsa anthu kuzindikira kuti mafoni a m'manja angatenge zithunzi potsata-ndi-kuwombera makamera.

Kuwuka kwa iPhone

Mofanana ndi OEM ambiri pa nthawi - Motorola, BlackBerry, Nokia - Sony Ericsson anagwidwa osadziwika ndi kukopa kwa iPhone.

Kodi iPhone inabweretsa chiyani?

• The iPhone anabweretsa chinachake chosiyana kwa foni yamakono tebulo tebulo ndi capac capacitive kugwira zowonetsera.
• Pambuyo pa iPhone, zipangizo zochepa zowonekera pa msika zimagwiritsira ntchito masewera okhudza masewera omwe amagwira ntchito pazitsulo.
• Mawonetseredwe a ma capacitive a Apple agonjetsedwa.

Cholinga chokhala ndi chipangizo chogwiritsira ntchito pakompyuta chinasintha zomwe makasitomala ankayembekezera kuchokera pa foni yam'manja ndipo Sony Ericsson sankatha kupanga chida chomwe chingatsutse iPhone ndi makina ake owonetsera.

• Apple idapanga iPhone OS yawo kuti ikhale yogwiritsidwa ntchito makamaka ndi makina owonetsera.
• Sony Ericsson inayesetsa kubwezeretsa Symbian UI yomwe ilipo kuti ikhale yogwiritsira ntchito maonekedwe.

Kutsika kwa Sony Ericsson

• Mu 2008, LG inalandira Sony Ericson.
• Phindu linayamba mofulumira. Kuchokera pa € ​​1.125 biliyoni mu 2007, phindu lagonjetsedwa mpaka pafupifupi € 800 miliyoni imfa mu 2009.

The Xperia

Poyankha kukwera kwa iPhone, Sony Ericsson idayesa kufunafuna nsanja yabwino yamafoni awo, poyesa Symbian ndikusunthira ku Windows Mobile, kenako Android. Sony Ericsson itayamba kusintha kuchokera pama foni am'manja kupita pama foni anzeru, imapanganso mafoni ena.

Mafoni omwe anatulutsidwa asanakhale ndi Xperia

• W995, yomwe inali kamera yoyamba ya 8-MP. Izi zinayambika mu 2009 ndi mbali ya mndandanda wa W.
• Mndandanda wa P, umene unagwiritsa ntchito nsanja ya Symbian ndipo unali ndi PDA.

Kenako, mu Okutobala 2011, Sony Mobile yalengeza kuti adzagula Nokia. Kugula kumeneku kunamalizidwa mu February wotsatira ndipo Sony Mobile Communications, kampani yothandizidwa ndi Sony idabadwa. Pamodzi ndi kugula, kampaniyo idaganiza zokonzanso zina.

Zisanagulidwe, zida ziwiri zanzeru zidapangidwa ndi Sony Ericsson. Izi zinali Xperia X1 ndi Xperia X2

• Zonsezi zinapereka luso lapamwamba la matepi a Sony Ericsson PDA ndi mafoni awo a kamera.
• Zonse ziwiri zinayendetsa pawindo la Microsoft la Windows.
• The X1 inali ndi makina a Qwerty osakanikirana pamodzi ndi zonse zojambula ndi zolembera.

Pambuyo pa Xperia X1 ndi Xperia Z2, kampaniyo inayambitsa mafoni awo oyambirira a Android.

• Smartphone yoyamba kwambiri ya Android kuchokera ku Sony yalengezedwa mu 2010. Iyi inali Xperia X10. Chipangizocho chili ndi kalembedwe ndi kapangidwe kazilankhulo kamene kamasanduka mtundu wa mzere wa Xperia.
• Xperia X10 mini pro - yoyamba Android Qwerty
• Arctic Xperia, yomwe inali ndi kamera yayikulu
• The Xperia Ray
• The Xperia Play yomwe ingagwiritsidwe ntchito ndi PlayStation popeza inali ndi wolamulira wodula.

Ndondomekoyo itatha, Sony Mobile Communication inaganiza zoganizira mafoni ndi Android platform.

• The Xperia S, yomwe inalengezedwa mu February wa 2012.
• The Xperia S inali ndi 4.3-inch HDwonetsera, 32 GB ya yosungirako, ndi 12 MP kamera yakutali. Makhalidwe amenewa adapangidwa ndi zojambula zambiri za Xperia zamtsogolo.
• Zopereka zina zamapulogalamu zam'manja za Sony zinkatsatira: Xperia Ion, Xperia Acro, Xperia P, Xperia U. Xperia posachedwa ankadziwika ngati Sony smartphone.

Xperia Z yalengezedwa mu 2013. Izi zikuwonetsa kubadwa kwa mtundu wa smartphone wa Sony. Tsoka ilo, pakhala pali mayendedwe ena kuyambira pamenepo, ndipo zosintha zingapo pamitundu yowonetsera ndi kamera sipanakhale zatsopano zenizeni ndipo Sony yalephera kutengera malingaliro ndi chidwi cha ogwiritsa ntchito ma smartphone.

Mzere wa Xperia wapereka ma handset akulu koma Sony sanapezebe chida chomwe chitha kutenga matsenga a zopereka zawo zakale. Izi zikhoza kukhala chifukwa kampaniyo ikuwoneka kuti ikuyesera kupewa chiopsezo ndipo, m'malo mwatsopano, imangopereka zosintha.

Kodi Sony Mobile ayenera kupita kuti?

Mmodzi wanzeru akusuntha kuti Sony watenga ndikuti wayamba kuwonjezera zina mwazinthu zawo zam'manja zomwe sizinthu zam'manja mu mafoni awo:

• Engine Engine X
• Bionz fano processing
• Zojambula za Exmore-R.

Ngakhale izi zatulutsa mafoni abwino pamakonzedwe ndi makamera, Sony akupeza kuti akuthawa pambuyo pa omenyana nawo.

• Othandizana a Sony amagwiritsidwa ntchito bwino pogwiritsa ntchito makompyuta awo

Sony imapereka ma sensa ambiri amamera omwe amagwiritsidwa ntchito m'mafoni awo ampikisano. Pogwiritsidwa ntchito mu Samsung kapena Apple, sensa izi zimapanga kuwombera kwakukulu. Chomwe chikubwezeretsa Sony ndichakuti akugwiritsabe ntchito njira zochepa.

Potsirizira pake vuto lalikulu ndilo kuti Sony samangomaliza kukweza mafoni awo okhwima mokwanira pakati pa kumasulidwa.

• Sinthani dongosolo lomasulidwa

Sony ayenera kumamatira ku malo amodzi pachaka ndikuonetsetsa kuti chilichonse chimene amachimasula chikusiyana kwambiri ndi ena.

• Ganizirani pa zipangizo zina

Kampaniyo ili ndi zipangizo zina monga makamera apamwamba ndi mapiritsi komanso zovala.

Sony akadali wosewera mpira pamsika pa piritsi ndi zatsopano za Xperia Z4 Tablet kukhala imodzi mwa mapiritsi abwino kwambiri a Android kunja uko.

• Pulogalamu ya Xperia Z4 imakhala yopanda madzi ndipo imapangidwa kuti igwiritsidwe ntchito pamtundu wosiyanasiyana, kuchokera ku fumbi mpaka kumadera a chimphepo kapena kuzizira kwachisanu.

Sony nayenso anali ndi makamera abwino kwambiri.

• QX10 ndi QX100 kanema pa makamera
• Izi zakhala zowonongeka kuti zimachita ngati kutalika. Mungathe kujambula zithunzi pogwiritsa ntchito zojambula zamakono kuchokera ku smartphone
• QX10 imapeza zithunzi zokongola ndi zojambula
• QX100 imapereka malangizo oyendetsa.
• QX1 ndi QX30 imapereka zojambula zojambula za 30x ndi mapiri omwe amakulolani kugwiritsa ntchito ma lens kuchokera ku Sony DS DS.

Sony yakhala ndi zovala kwa nthawi yayitali. Mu 2005, Sony Ericsson idakhazikitsa zovala za Live View. Sony ndi m'modzi mwa apainiya a wotchi yamakono.

• Mbadwo wachitatu wa mawindo awo a SmartWatch amagwiritsa ntchito Google Android Wear OS.
• Zimangokhalira kukonzanso pawonekedwe la SmartWatch kuti muwone kuyang'ana kwapamwamba kwa omenyana nawo monga Apple Watch, Huawei Watch ndi LG G Watch R.

Pamapeto pa tsikulo, a Sony akuyenera kulimba mtima kuti akhale osiyana ngati akufuna kupulumuka. Ngakhale kuti mapangidwe awo kale ankaganiziridwa kuti ndi osangalatsa, tsopano ndi osangalatsa. Kukhalabe ndi mapangidwe omwewo ndikungopereka zowongolera pang'ono ndi mtundu uliwonse wa mafoni awo "atsopano" sikuwathandiza kuti abwezeretse ulemu wawo wakale.

Mukuganiza bwanji za zipangizo za Sony, kodi zingatheke kusintha?

JR.

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